The Wealthy Speaker: The Proven Formula for Building Your Successful Speaking Business
- By Jane Atkinson
- Published By : Speaker Launcher (2009-04-01)
- ISBN By : 0978005953 (9780978005955)
- Binding : Paperback (224 pgs)
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There are two things that most professional speakers want: more bookings at higher fees. Jane Atkinson unravels the mysteries of the speaking world to allow you to cut through all of the hoopla and get what you need: the straight goods on how to get more business. Why do some speakers earn a million dollars per year, while others struggle? Jane shows you a formula that has worked consistently over 15 years to help speakers move into the top 3 percent of the industry in revenues. Learn how to:
- position yourself in the marketplace as an expert
- clearly show your prospects the value of your message
- understand the workings of speaker's bureaus and how to get them to book you
- learn how to move your fees up the ladder quickly
- develop marketing materials that close the deal
- hire and train staff that are winners
- and much, much more.
'Nobody understands the speaking business like Jane Atkinson. Any speaker wanting to light the fuse on his or her career has to read this book.'
--Joe Calloway, author of Becoming a Category of One
'Every speaker should have a dog-eared, highlighted copy in their library. There's no reason to waste time, energy and money when this tremendous book is available. My speaking business has tripled since tapping into the wellspring of Jane's knowledge!'
--Steven S. Little, author of The 7 Irrefutable Rules of Small Business Growth